The Bank Takaful insurance as a new model for marketing Takaful insurance products - Presenting the experiences of some Islamic countries

Nawel bounechada

  • Nawel bounechada Department of Economic, Setif 1University, Algeria
Keywords: Bank takaful, Marketing, Takaful products

Abstract

Is the strategy of the alliance between the Islamic Banks and Takaful insurance marketing conglomerate novel input to the development of Islamic financial institutions, in view of the integrated relations between banks and Takaful insurance products products both complement the Islamic economy system, and work to expand and spread, the aim of this alliance - known as "Banking Insurance"(bancassurance) in the conventional financial system. To face the competition between financial institutions and the consequences of the global economic data and technological developments and changes in marketing and social environment.

Published
2022-03-11
How to Cite
bounechada N. (2022). The Bank Takaful insurance as a new model for marketing Takaful insurance products - Presenting the experiences of some Islamic countries . Journal of Economic Growth and Entrepreneurship , 5(1), 137-152. https://doi.org/10.5281/10.5281/zenodo.4482060