Suggesting a model for shifting to e-marketing for an insurance agency

Abderrahim ZEDIOUI, Fateh MEDJAHDI

  • Abderrahim ZEDIOUI Farhat Abbes Setif 1 University, Algeria
  • Fateh MEDJAHDI Hassiba Benbouali Chlef University
Keywords: E-marketing, Websites and Apps, Social media, E-advertising, Insurance services

Abstract

This study aimed to analyze the possibility of Algerian companies’ digital transformationthrough some dimensions of E-marketing such as websites and apps-marketing, social media marketing, tele-marketing, email marketing and e-advertising marketing and its impact on the effectiveness of company marketing activities and results.A survey study was conducted by distributing a questionnaire on a convenient sample of 100 respondents of Trust Assurance company Clients, using Likert scale. The main results show that companies should adopt a model consisting of a mix of e-marketing dimensions. Each of these dimensions applies in reference to its marketing objectives and strategies.

Published
2022-10-09
How to Cite
ZEDIOUIA., & MEDJAHDIF. (2022). Suggesting a model for shifting to e-marketing for an insurance agency. Journal of Economic Growth and Entrepreneurship , 5(3), 174-189. https://doi.org/10.5281/10.5281/zenodo.4482060