@article{ZEDIOUI_MEDJAHDI_2022, title={Suggesting a model for shifting to e-marketing for an insurance agency}, volume={5}, url={https://jege.univ-adrar.edu.dz/index.php?journal=jege&page=article&op=view&path[]=225}, DOI={10.5281/10.5281/zenodo.4482060}, abstractNote={<p>This study aimed to analyze the possibility of Algerian companies’ digital transformationthrough some dimensions of E-marketing such as websites and apps-marketing, social media marketing, tele-marketing, email marketing and e-advertising marketing and its impact on the effectiveness of company marketing activities and results.A survey study was conducted by distributing a questionnaire on a convenient sample of 100 respondents of Trust Assurance company Clients, using Likert scale. The main results show that companies should adopt a model consisting of a mix of e-marketing dimensions. Each of these dimensions applies in reference to its marketing objectives and strategies.</p&gt;}, number={3}, journal={Journal of Economic Growth and Entrepreneurship }, author={ZEDIOUI, Abderrahim and MEDJAHDI, Fateh}, year={2022}, month={Oct.}, pages={174-189} }