Suggesting a model for shifting to e-marketing for an insurance agency

Abderrahim ZEDIOUI, Fateh MEDJAHDI

Abstract

This study aimed to analyze the possibility of Algerian companies’ digital transformationthrough some dimensions of E-marketing such as websites and apps-marketing, social media marketing, tele-marketing, email marketing and e-advertising marketing and its impact on the effectiveness of company marketing activities and results.A survey study was conducted by distributing a questionnaire on a convenient sample of 100 respondents of Trust Assurance company Clients, using Likert scale. The main results show that companies should adopt a model consisting of a mix of e-marketing dimensions. Each of these dimensions applies in reference to its marketing objectives and strategies.