E-marketing and its role in developing emerging enterprises

Baya ouaguenouni

Abstract

Emerging enterprises are among the most important modern and effective trends that have contributed to the development and promotion of the economic sector through its focus on creativity, innovation and growth, and this study aims to demystify the term emerging institutions and business incubators, as well as to identify electronic marketing and its role in achieving growth and success for emerging enterprises. The study reached a number of recommendations, the most important of which are:

- Using electronic marketing even if the startup is selling physical products to a limited audience;

- The emerging enterprise adopts a marketing intelligence system, to anticipate events and follow developments in the overall environment in general and competition in particular;

- The necessity of interacting with customers and communicating with them through various social media sites.