Bilateral trade exchange and its impact on the marketing of desert tourism product The state of Adrar and the states of Mali and Niger as a model

Ayad Leila, Hellali Ahmed

Abstract

The border trade and exchange requirements of the strategic and important trade operations have become the leading marketing activities at the international and local level. Recently, trade exchange between Algeria, Mali and Niger is one of the most important strategic exchanges in intra-trade since it facilitates the distribution of trade surplus to and from the African coast. In this paper we will try to highlight the role of border trade between Algeria and the two financial states Mali  and Niger in the marketing of some products that are classified as tourist (wood check, traditional musical instruments, handmade products of palm leaves, woolen mattresses, etc.). The following problem is: How can trade exchange border enhance the presence of tourism product and marketing of local tourism products?